Sample Business Proposal
Authentic Community Engagement in Education
Empower your team to build authentic connections, amplify positive word-of-mouth, and drive participation, volunteering, and enrollment—all through a proven, collaborative approach.
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What’s Included
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Weekly Full-Day In-Person Workshops
Collaborative leadership training, appreciative inquiry, and co-creation of marketing strategies using the Big Win Social framework.
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Ongoing Online Application
Continue to apply workshop learnings online and collaborating to design and refine your school’s engagement and marketing initiatives in real time.
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Metrics-Driven Growth Plan
Customized engagement playbook and pre/post-program benchmarking to track concrete results
Sample Investment Structure
| Institution Type | Base Fee (2 months) | Performance Bonus*1 |
| Smaller School (≤300 students) | $15,000 | +35% of base fee if enrollment increases ≥20% YoY |
| University/Larger School | $60,000 | +50% of base fee if enrollment increases ≥20% YoY |
- *Bonus is calculated after reviewing pre- and post-program enrollment data provided by your team ↩︎
How it Works
1
Kickoff
Share your current enrollment and engagement data.
2
In-Person Launch
Begin weekly full-day workshops with your team.
3
Collaborative Marketing
Co-create email and digital campaigns, applying Big Win Social principles.
4
Apply & Refine
Continue momentum online, adapting strategies to fit your school’s needs.
5
Measure Results
Compare data before and after to celebrate growth and determine bonus eligibility.
Who Is This For?
- Small Schools: Investment with immediate multilevel results
- Universities & Large Schools: Comprehensive support for complex environments
Ready to Lead Authentic Engagement?
- Your team will leave with a replicable framework, actionable campaigns, and a culture of collaboration—ready to apply these strategies for lasting, measurable results.
- Note: Schools should be prepared to actively apply the Big Win Social framework in their marketing strategies for concrete, trackable outcomes. All campaign design is co-created with your staff for maximum relevance and impact.